Coastal Cool

Coastal Cool

New: a bold modern update to seaside essentials.

Swim

New details on the silhouettes you know and love

Apparel

Timeless knits and breezy linen pieces to wear now, and forever.

Accessories

Vacation, market and beach-approved. New hats and bags are here.

The Print Shop

ON THE JOURNAL

Easy Like Sustainability Sunday

Now, this spring, join us as we continue our commitment to a more sustainable season and future with the simple tips + tricks that you can easily incorporate into your everyday.  

Styled by You

Follow along on insta and show us how you style your #VitaminAswim

Responsibly made swim and beachwear, designed in California where we live, work + swim.