New, Now

Escape to the Mediterranean with our latest drop.

Apparel

From embroidered organic cotton beachwear and classic linen sets, to standout prints that transport you.

Swim

Textural new fabrics, iconic prints and beloved silhouettes in new colors.

Best Sellers

Core essentials and timeless, forever favorites.

ON THE JOURNAL

Leopard Is the Classic Trend Poised to Take Over

Transcending decades and eras, leopard print is not just a trend—it's a genuine investment in your wardrobe.

Styled by You

Follow along on insta and show us how you style your #VitaminAswim

Responsibly made swim and beachwear, designed in California where we live, work + swim.